Name calling results in reassigning fear. People are afraid of the unknown and so try to box it up in something digestible they can fear less. We tend to blame others because it's easy and cheap to do so. If you are wrong, that means I'm right and so then I wasn't wrong about it and don't have to think about it anymore. And you are wrong, so why would I think about it again?

I think it's interesting the entities are not two, but many and one at the same time. Elon Musk is an individual and he is also part of the press process. My rationale is that the press includes everyone in the press, including the people writing the stories and the people in the stories.

We know Musk. He doesn't know us.