An ad never clicked usually doesn't get billed, but gets reported as expanding "...

lxm on July 29, 2017 | parent | context | favorite | on: P&G Cuts More Than $100M in ‘Largely Ineffective’ ...

An ad never clicked usually doesn't get billed, but gets reported as expanding "the reach", so counterintuitively it might actually boost a campaign (CTR fell, but the reach is now pretty cheap).

Every single ad clicked every single time without an intent to act on it, however ... https://adnauseam.io

manigandham on July 29, 2017 [–]

That is a piece of junk. Digital advertising can filter out silly clicks like that without a problem.