I'd very much agree. I don't want people to preemptively try to solve my problems for me. If I have a problem that I've actively decided I want to solve, and have prioritized finding a solution, I'll seek out products to solve it. I don't care to randomly run across an ad for something that I could use, but haven't actively decided that I want to seek out and potentially purchase.

For this reason I block ads in every way that I can, no matter how "light-side" they might be.