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I can't stand the HipMunk interface. I get its not for me, and am glad they are successful, but HipMunk is not a disruption at all. I agree with you completely.

A disruption is a service like RedBox, a program like Napster, etc... They are rare businesses or actions that come along that almost instantly change the playing field for their market. Usually for such a disruption to occur the industry itself already needs to be having troubles brewing.



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