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presumably, the people who seriously have $2M to invest are not just googling how to do it, so you may just be getting the set of ads for the people likely to actually put that in Google

as far as practical jokes go, it would probably be a lot easier to sign up someone to an unsavory email list.



> presumably, the people who seriously have $2M to invest are not just googling how to do it

If I sell my startup in a few years, it would be worth 4-10m$, and I wonder what I might do with the money. I find it funny that you dismiss the idea of not knowing how to invest millions of dollars, but when you’ve worked all your life, you don’t have time to build a network of people who can receive your investment, and you’re not used to actually having this money outside of the startup vehicle. And given 86% of billionaires of this generation are first-generation, I wouldn’t be surprised if it were the same for millionaires. I keep hearing stories of:

- Youtubers,

- Startup founded,

- Dropshipping, but not dropshippers, just people who sell services to gullible get-rich-quick dropshippers.


Most people that have that problem don't Google "How to invest $X million", they google for things like "best clean energy stocks" or "best index funds" or "should i buy Ethereum or Bitcoin" or "bay area financial advisors" or "angel investing getting started" etc.


Yeah, I'm not saying that people who come into money are investing geniuses, but you will lose your money pretty quickly if you type in how much money you have into Google and click the first link promising a get even richer scheme.


If you get $10m aren't you, like, finished? You escaped the game. It's over. Why does investing matter anymore?


Nah, it takes a lot of attention to keep $10 million under control. Unless you want to risk running out suddenly.

Having $10 mil in a bank account somewhere is pointless. No matter what philosophy you want to apply choices must be made. Investment, consumption or hedonism. The money will quickly vanish (decade or two) if the balance is wrong or the millionaire goes all-in on indexing at the peak of some bubble.


Investment, consumption, and hedonism: unless you have a broad sense of “investment”, aren’t all of those selfish?

I suppose my valuing the health of an ecosystem of other lives is selfish, too. I’m writing to push for a broader sense of what it means to invest, as in increasing the carbon content of soil for the health of future life, and promoting regulation towards cleaner air and water.


Giving money away to worthy causes is pretty easy. But FYI I'd class that under my broad definition of hedonism. In Xanadu did Kubla Khan .... and all that.


So that your escape money doesn’t get eaten away by inflation. You could put it in a low-ish risk portfolio composed of some bonds, indexes, etc so that it continues to make some amount of money.


Taxes and inflation will kill you.


Crypto traders are an exception to this, they'll just keep it invested in crypto :)


It might not be that focused; ~nobody with $2MM asks Google for investment advice, but "how to invest" and "how to invest to make millions" are searches worth targeting (and would match that search).


Rumour has it that Jeff Bezos AltaVista'd how to make 180 billion dollars before getting the idea to start Amazon.


What response did it give? Where does the anecdote come from?


it's a joke


I always thought he was doing it for ideological reasons.


Asking how to invest 2M probably means the "investor" has won money in a lottery and can be lured into "investing" them back into a casino.


> unsavory email list.

Of course that too. It’s not exclusive with search poisoning.

> $2million

It seems that way in that it’s either stupid advertisers that think rich people Google that. Or people thinking there’s a mindset of get rich quick, crypto scams who Google that.


> It’s not exclusive with search poisoning.

Not to say that it is, but email lists being sold around is table stakes for advertising and search, so that might be faster and easier than trying to change ad results via search queries.


Back in high school (pre-internet), we'd sign up a particular friend every time we saw one of the information collection boxes for 24 hour fitness.

He could never figure out why they just wouldn't stop calling him




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