If it works a bit like Second Life, the creator of a thing (like a car) can define the behavior of the car. So people wanting to put their car into the metaverse presumably could expend as much effort on it as they want.
I mean now if they simulate a car for Grand Turismo, they also use some kind of API (Unity Engine, OpenGL, whatever) to encode the behavior. Likewise a metaverse will have some API which you can use to encode behavior.
It remains to be seen what options it provides. In SL I think you wouldn't have been able to create a very good car simulator because the engine was too limited. But the situation might be improved for newer metaverse attempts.
I think most people in this thread are missing the point. It is not that people could only experience VR without the metaverse. People can still surf the internet, yet most people chose to spend their time on Facebook, because it is more convenient and makes some things easier. To the point that some non-Facebook internet sites make you sign in with your Facebook account.
If everybody is on meta, it makes no sense for Mercedes to create an independent VR experience to advertise their cars. It makes more sense to do it in meta, where Facebook can direct users to the Mercedes VR world.
I mean now if they simulate a car for Grand Turismo, they also use some kind of API (Unity Engine, OpenGL, whatever) to encode the behavior. Likewise a metaverse will have some API which you can use to encode behavior.
It remains to be seen what options it provides. In SL I think you wouldn't have been able to create a very good car simulator because the engine was too limited. But the situation might be improved for newer metaverse attempts.
I think most people in this thread are missing the point. It is not that people could only experience VR without the metaverse. People can still surf the internet, yet most people chose to spend their time on Facebook, because it is more convenient and makes some things easier. To the point that some non-Facebook internet sites make you sign in with your Facebook account.
If everybody is on meta, it makes no sense for Mercedes to create an independent VR experience to advertise their cars. It makes more sense to do it in meta, where Facebook can direct users to the Mercedes VR world.