They are very corporate as you can see. You might be able to find areas where they fall short(markets not served, poor implementation, etc) and focus on those areas. If you do a good enough job they may be a possible exit strategy for you.
Last time I checked seenon, they picked like 7 items from the latest movie and ran those as exclusive offers for a week. There are tons of sites that pick out a few items and write blog posts about them or something.
We're trying to be more than that. We want to catalog items and provide a more comprehensive, permanent database. We also focus on similar (dress-for-less) items. Shows like Gossip Girl routinely have $5000+ items that have very similar knockoffs available.
It's good to see you have done your homework and are differentiating yourself from the competition. I like the knockoff and comprehensive strategy but "permanent" I am not so sure about. There is nothing permanent about the fashion industry, unless there is some nostalgic value of who wore what and when.
Good point! I think that's one hypothesis we have to test by seeing how traffic to different episodes/items drops off over time. I personally expect there to be fat tails, but seeing the data will be the only way to find out.
They are very corporate as you can see. You might be able to find areas where they fall short(markets not served, poor implementation, etc) and focus on those areas. If you do a good enough job they may be a possible exit strategy for you.