It's a European gas and oil company

edit: just went through this again and the "mermaid" logo referred to is the Starbucks one. I never really thought about it being a mermaid before

Me neither... I figured Shell would be the closest thing to a "mermaid" related logo, but I guess I was wrong.

Also, Shell is multi-national, even if it's based in Europe. There's tons of Shell gas stations around Canada.