This is such an awful title for this that I almost passed over this story despite being a nano/view customer who has built several keyboards myself. What a strange thing, in the effort to appeal to a wider audience with a clickbaity title you lose signal to the readers who would perhaps be most interested.
For his defense, the business is really 1M$ and he really started in his dorm room. So clickbaity but factually true, unlike many other clickbaity stories out there.