Force the people and then give them simple instructions to install certificate. And it's done.

Forcing is as easy, as blocking access to important services behind the certificate wall.

>> 99.99999999999999% of internet users have no idea what root CAs even are

that would be like *checks math* less than a human aware of root CA? Can't be right.

anyway, people living in russia are statistically more aware. There was a campaign after new root CA was issued. It was on a news, on the official channels, in the mail and on the posters. A lot of government sites begged to install them whenever you visited.

It's not like they released it silently.